News & Blog

This blog contains research, information and educational materials about how media literacy is used for science-based prevention.
Tracy Juechter

History of Alcohol Literacy Challenge

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The Alcohol Literacy Challenge blends Media Literacy Education and Alcohol Expectancy Theory. Media Literacy is now considered to be an essential educational component. But, it wasn’t back in 1999 when Dr. Peter DeBenedittis first started doing Tobac...
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Alcohol Expectancy Theory Dr. Allen Marlit
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Tracy Juechter

Getting a Prevention Program Approved by a State Grant Funder

Getting a Prevention Program Approved by a State Grant Funder
I met Julie at several different conferences and she is such a smart, energetic, and passionate prevention specialist that I asked her to write a Blog about how she managed to gets fund to use the ALC in NY State, which has it's own criteria and revi...
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Tracy Juechter

Grant-Writing Tips # 1

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It’s grant writing season for many organizations, so I’ll be putting up some tips over the next few weeks. Grant writing is storytelling. The more compelling you are, the more grant funders will like your story and fund your grant. Just as books with...
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grant writing
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Tracy Juechter

Ten Days After Launch

Ten Days After Launch
The FREE Course that gives 2 CEUs while teaching Alcohol Expectancy Theory has lots of prevention providers sending us a big Thank You! We’re happy to hear that people are really enjoying it and learning a lot as they go. Many of you have mentioned t...
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Free Course
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Staff Writter

Brain Development and Alcohol Prevention

Brain Development and Alcohol Prevention
We have learned so much about the brain, and how that relates to readiness to learn. Most school curriculum is written with age-appropriate lesson plans. But it’s rare to find a prevention program that incorporates good brain science with the prevent...
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science
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Staff Writter

New Look & Content for Updated Curriculum

New Look & Content for Updated Curriculum
The Alcohol Literacy Challenge has undergone a major overhaul. The same tested principles used to challenge alcohol expectancies have been completely revamped. Content addressing social media has been added, and a fresh, more visually pleasing design...
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Staff Writter

Parenting Version of the ALC Created

Parenting Version of the ALC Created
Peter D. has released a new version of the Alcohol Literacy Challenge especially for parents. The Parents ALC teaches parents how to work with their children to establish healthier beliefs about the effects of drinking. It also offers tips parents ca...
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Staff Writter

Curriculum Animations

Curriculum Animations
Dr. DeBenedittis has hired Toolbox Web Design to produce animations for the new version of the ALC that will be released at the beginning of the 2016/2017 school year. Check out one of them here: http://toolboxwebdesign.com/animated-videos/
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Staff Writter

6 Month Efficacy Study to Begin

Dr. DeBenedittis has partnered with the Learning Lamp ( http://www.thelearninglamp.org/ ), a prevention provider in Johnstown, PA, to conduct an efficacy study testing the power of the ALC to reduce student drinking 6 months after receiving the lesso...
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More Colleges Using the ALC

For several years SAMHSA has been funding higher education institutions to partner with community organizations to address alcohol abuse & HIV on campus and in the surrounding community. To date, 12 colleges have adopted the ALC to address the al...
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Florida Leads the Nation in ALC Implementation

15 of Florida’s 67 counties now have thriving programs delivering the Alcohol Literacy Challenge to students of all grade levels. From north to south, they are: Putnam Clay Flagler Volusia Orlando Seminole Polk Port St. Lucie Manatee Charlotte Lee Pa...
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