The Alcohol Literacy Challenge™ is an IOM Model “Universal” underage and binge drinking prevention program. It is the first classroom based alcohol prevention lesson that challenges students’ beliefs about the effects of drinking alcohol. It combines the latest media literacy approaches to alcohol marketing with bar laboratory research showing that most of the experience a person calls “being drunk” is a result of that person’s beliefs, not the chemical effects of alcohol.

The ALC Logic Model

The Inputs of the Logic Model can be drawn from your agency’s strategic plan.  These include the local and regional data on alcohol use and abuse, as well as an inventory of programs currently in place addressing the program. You’ll also want to identify your agency’s resources, including the strengths of your staff, experience addressing this need, and you administration and funding assets. Including the partners you’ll be working with in your grant, as well as other projects, is also very important.

Based on your assessment of Inputs, you’ll be proposing the Alcohol Literacy Challenge™ as an Activity within your grant proposal. Please see the The Alcohol Literacy Challenge™ is Effective Because it is Based on Real Science page of this website for a description of the program.

The Outputs of the ALC activity are twofold: 1) it challenges student’s beliefs about the effects of drinking alcohol. 2) Students learn the real, physical effects alcohol causes them to experience when they drink.

These outputs create the Short Term Outcomes in line with your agency’s goals of reducing underage and binge drinking. The challenges to student’s beliefs about the effects of drinking changes those beliefs. Students are less likely to believe that drinking creates positive social effects and more likely to believe drinking creates negative ones. As beliefs about drinking change, so does actual drinking behaviors. Students receiving the ALC drink significantly less than those who do not.

The Long Term Outcomes are reduced drinking, both in frequency and quantity consumed when drinking. This includes reduced episodes of binge drinking.

The Impact is the reason you’ve written this grant in the first place—your community will experience  reduced underage drinking harms. 


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