The two most important tools for grant writers are the ALC Logic Model and the NREPP Program Summary. Please download a copy of the logic model and place it in your grant, along with an explanation of the steps it shows in the text of your grant.

You can also quote directly from the NREPP Program Summary when describing the ALC. Please download the PDF of the NREPP program summary, and if space permits, attach it as an appendix to your grant proposal.

All the articles in this section should also help you better conceptualize how to write about the ALC in your proposal. And remember, you can always contact Dr. DeBenedittis if you have questions.

ALC reviewAlcohol Literacy Challenge (ALC) is a brief classroom-based program designed to alter alcohol expectancies and reduce the quantity and frequency of alcohol use among high school and college students. Alcohol expectancies are an individual's beliefs about the anticipated effects of alcohol use, including those that are positive (e.g., increased sociability, reduced tension) and negative (e.g., impairments to mental and behavioral functioning, increased aggressiveness or risk taking).

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The Alcohol Literacy Challenge™ is an IOM Model “Universal” underage and binge drinking prevention program. It is the first classroom based alcohol prevention lesson that challenges students’ beliefs about the effects of drinking alcohol. It combines the latest media literacy approaches to alcohol marketing with bar laboratory research showing that most of the experience a person calls “being drunk” is a result of that person’s beliefs, not the chemical effects of alcohol.

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Media literacy1  is a concept related to an awareness of the impact of media messages on our conscious and unconscious choices. Decades of research have show that media education produces healthier, more resilient youth. Children who understand that the media are not real are less likely to adopt unhealthy attitudes or behaviors that are depicted in the media. (Huston, Donnerstein, Fairchild, et al, 1992: Singer, Zuckerman & Singer, 1980; Dorr, Graves & Phelps, 1980).

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