The 9th/12th grade version of the ALC contains 36 slides and 17 videos that can be taught in 90 minutes. Educational Concepts covered are:

1. Challenging student’s personal beliefs about the effects of drinking

2. The real, physical effects of alcohol

3. The placebo effect

4. How students are “conditioned” to associate positive mental effects with drinking

5. Alcohol Belief Network

6. What Wires Together Fires Together

7. The active part of a person’s brain determine their behaviors

8. Definition of 1 Standard Drink

9. How alcohol companies create social media for youth that promotes drinking

10. Both alcohol and water ads promote the same mental effects associated with drinking that product

11. Alcohol Free socializing is important to many teens

12. Game students play identifying the mental beliefs about alcohol found in ads

Samples from the Lesson

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Testimonial

We really like giving this presentation because: Number One...it's fun.

Timothy Heywood, Outreach & Education Coordinator

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e-mail info@alcoholliteracychallenge.com

website www.alcoholliteracychallenge.com