The 5th/6th grade version of the ALC contains 26 slides and 11 videos that can be taught in 50 minutes. Educational Concepts covered are:

1. What children like best in ads

2. How alcohol companies target children

3. How alcohol companies create social media for children that promotes drinking

4. Challenging student’s personal beliefs about the effects of drinking

5. Believing a person’s drinking makes them act that way

6. The real, physical effects of alcohol

7. Learning how to identify and challenge the main messages alcohol companies target to children

Samples from the lesson material:

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We really like giving this presentation because: Number's fun.

Timothy Heywood, Outreach & Education Coordinator

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