The Alcohol Literacy Challenge™ is effective at reducing underage and binge drinking because it systematically challenges the beliefs students hold about the effects of alcohol. Once students understand that 90% of the good effects associated with drinking are mental effects they create, students naturally drink less or stop drinking all together. Don’t believe it’s possible? Click Read More to watch the video in the next section showing 12 college students getting “Drunk” on non-alcoholic beer.